Beer Purchase Decisions and Consumption Behavior
نویسندگان
چکیده
منابع مشابه
A Joint Framework for Category Purchase and Consumption Behavior
We propose a consistent utility-based framework to jointly explain a household’s decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the model, households derive utility from consumption, and they relate their purchase behavior to consum...
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ژورنال
عنوان ژورنال: BRC Journal of Advances in Business
سال: 2018
ISSN: 2152-8616,2152-8616
DOI: 10.15239/j.brcadvjb.2018.03.01.ja04